No, what you see above is not part of an underground La Raza goal planning briefing, it is part of the new advertising campaign for Absolut Vodka in Mexico. Obviously playing on Mexican nationalist sentiments, Absolut implies that in a perfect world, about 1/2 of the United States would be Mexico. This advertisement completely makes a mockery of national sovereignty and potentially only feeds the building sentiment in the SW U.S. and in Mexico about the re-conquering of “Mexico territory”.
I am not one that typically calls for boycotts or silly actions aimed at making a political point. I thought the call for a French boycott in 2003 was ridiculous and changing the name Frech Fries to Freedom Fries was even more so. Even in this instance I do not call for the absolute boycott of Absolut, although I would fully support someone who made that decision on their own. For me, the choice is easy, I don’t drink so I basically boycott all alcohol. Nevertheless, whether or not one chooses to boycott Absolut, at the least all consumers should contact Absolut and vent their disgust at such an ad campaign. It is completely inappropriate.
Now I recognize that this is just an ad campaign. I seriously doubt Absolut vodka actually support the reconquista. I also would not be so concerned about an ad campaign such as this if it were not playing on a real issue with a real movement behind it. If they did the exact same ad with Canada claiming the Pacific Northwest or with Norway claiming Sweden, I wouldn’t really care because they are not really issues with any movement. But the reconquista movement is moving forward and is a real threat.
I recognize that anyone that dares make such a claim is automatically labelled as racist. Fine, call me racist. Personally, I couldn’t care less what race, color, creed you are; I just care about my country and preserving her sovereignty. But even there I am not as hard core when it comes to illegal immigration or border control as many off my peers on the right. However, I do believe that groups like La Raza have the ultimate goal of seeing SW U.S. return to Mexico. Signs of the reconquista movement are everywhere, they were around back in the mid-1990’s as well.
One of my favorite bands and perhaps the largest influence on me becoming politically minded was Rage Against the Machine (even though we disagree on practically everything). They regularly sang about revolution and dropped jabs about reconquista and Mexican nationalism.
In addition to La Raza, who tries to downplay their nationalist tendencies, there is also the Mexica Movement, who calls for the complete reconquest of North America by her indiginous people and the National Will Organization that calls for the standard reconquest of the American Southwest.
While I personally think the reconquista movement is not a major threat at the moment, the more I read about it the more I think that there is the potential for trouble in the future; almost Islamic-fundamentalist like trouble. Since the 1970’s and 80’s people have been talking about flooding the American SW with hispanics from Mexico in order to facilitate such a revolution. While I think that on an individual basis, legal and illegal immigrants from Mexico come here with the intention of providing a better life for themselves and their families, there are well-organized organizations who are encouraging these movements for more sinister purposes.
Ultimately, I am not ready to make the full leap into the conspiracy of the Reconquista, at least as a major movement, but it is something to be watched and monitored. Controlling our borders is essential, but not to keep Mexicans out, but simply because we have laws about entering our country and they need to be upheld. For me the issue isn’t immigration it is legal sovereignty. As many hispanics, Mexicans, Europeans, Arabs, Asians, etc can come to our country as can make it for all I care, I just want them to do it legally. We have a process for a reason, use it.
Hat Tip: Michelle Malkin
P.S. The people living in the American SW would likely fight to death before allowing Mexico to take it over. The SW is prosperous, modern, and generally well governed and free. The last thing they want is a country with the poor leadership and infrastructure of Mexico taking it over. Mexico can barely run the land they have, let alone attempting to take over a huge swath of the United States. What a joke.
My Dry Fly 
I lived in northern Mexico for 19+ years. We used to fantasize about the U.S. taking control and governing of north of Mexico. I think Mexico would view the reconquista as a nightmare.
M.A.